How to Run an Online Store without an E-Commerce Website

How to Run an Online Store without an E-Commerce Website

Is running an online store without a website possible? And how?

This and other questions might be lingering on your mind as you read through the article. Maybe you have a burning desire for launching an e-commerce business. However, lack of finances is a pain in your back and cannot let you take your first step to your dream. Else, you have brick and mortar business, but you want to expand your customer base by targeting the online audience. Despite this, you are unable to raise enough revenue for establishing an e-commerce website or store where customers can access your products. If you are in such a situation, this article presents you with several ways you can run an online store without a website. Here they are:

Selling through the Facebook page

Did you know you can operate an online shop on a Facebook page? If you do not have the cash to pay for hosting costs, you can turn to Facebook page. The page offers you an opportunity to run an online shop where you can post your product images or state the type of service you are offering. Also, you can use the page as your blog where you will be updating useful information about your products. Besides, you get a chance to interact with your potential and existing customers. Above all, you do not have to pay a coin to run your online store on Facebook unless you want to promote it through the paid ads.

Open an account on online selling platform

In this era, there is a wide range of online selling platforms available for people without e-commerce websites. eBay and Etsy are some of the leading platforms you can focus on. For instance, eBay gives you an opportunity to present your products to more than 2 million potential customers. Alternatively, if you are selling e-books, Amazon is a good place to get customers and market your books. However, one setback of the selling platforms is that you do not enjoy the whole pie of your profits. The platforms charge you some commission on every sale you make. But, it is an excellent place to start out as a newbie with financial constraints.


As you can see, it is possible to run an online store without an e-commerce website. You can either utilize the Facebook page shop option or turn to online selling platforms such as eBay and Amazon. Hence the lack of finances to pay for the setup costs should not hinder your dream. 

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